WordPress or Shopify: which fits you?

It's the most frequently asked question in my introductory meetings: should I choose WordPress or Shopify? I build with both platforms, so here's an honest answer — without commercial preference.

The short answer

Selling is your main goal? Shopify. Content and findability are central? WordPress.

WordPress: flexible and strong in content

WordPress is a publishing machine. Blogs, service pages, cases, landing pages — everything related to content and SEO is where WordPress excels. With a custom theme it is lightning fast and fully customisable.

• Strongest platform for SEO and content marketing
• Complete freedom in design and functionality
• Low monthly costs (hosting only)
• Downside: requires maintenance, updates, security, backups

Shopify: built to sell

Shopify is designed for e-commerce from the ground up. Payments, inventory, shipping, discount codes, abandoned carts — it's all built in as standard and it works flawlessly. As a Shopify specialist I build custom themes on it that look premium and convert.

• Best checkout experience of all platforms
• Reliable, secure and scalable — zero maintenance
• Huge app ecosystem for marketing and logistics
• Downside: monthly costs and less freedom in content

And what about WooCommerce?

WooCommerce (a webshop on WordPress) works, but combines the drawbacks of both worlds: the maintenance of WordPress plus the complexity of a shop. Only worthwhile if content is your core activity and you sell a modest range.

The decision guide

• Service business, freelancer, B2B → WordPress
• Webshop with growth ambition → Shopify
• Lots of content + small shop → WordPress + WooCommerce
• In doubt → schedule a call, I'll advise you honestly

Want to know more? Read about my work as a WordPress specialist of Shopify specialist.